Blockchain networks have become a fast-growing technology with enormous potential. Its possible future is analyzed with endless possibilities and eternal growth. In today’s world, the popular blockchain networks are Ethereum, TRON, Binance Smart Chain, Avalanche, Solana, Cardano, and so many more. It doesn’t matter which network you build your NFT project on if you don’t promote them using strategic NFT Marketing Services. This blog will briefly focus on one of the top blockchain networks – Solana. 

Solana is one of the blockchain networks like Bitcoin and Ethereum but what separates them is their impressive transaction speed. It’s no joke that this blockchain can process over 70000 transactions per second. Solana is considered a good network for creating DeFi applications and SOL tokens, enabling one to add multiple properties to it. 

Even though this blockchain network is considered a great competitor for the other existing networks, the Solana-based NFT projects need effective marketing campaigns as any other platform or product. Let’s see more about Solana and the prominent promotional strategies that help boost the NFT project’s success.

Introduction To Solana

Before getting into Solana’s glorious emergence among the other blockchain networks, what is its present scenario? Solana is one of the top 10 blockchain networks in 2022, making a market capitalization of $11.1 billion, according to CoinMarketCap. This blockchain network is currently at its highly stable and efficient stage and is seen as a good long-term investment opportunity. Some trending Solana NFT collections on the popular NFT marketplaces include DeGods, PANTHER V2, Okay Bears, Cute Cats Sol, Zombie Brain Collection, Rektville, etc. Also, this network offers a great chance for cryptopreneurs to start their project in the NFT verse.

Solana is developed on RUST programming languages to make safe transactions. This network was introduced to give a hybrid consensus model optimizing two of the three concepts of a blockchain network: decentralization, scalability, and security. This blockchain ensures fast transactions at lower costs and integrates the Proof of History (PoH) with the Proof of Stake (PoS) algorithm. Some of the best Solana-based NFT marketplaces are SolSea, Magic Eden, Solanart, Metaplex, and Exchange.Art, DigitalEyes, etc. These platforms list the notable Solana NFT projects and allow the participant to mint, trade, and sell NFTs.

The Key Protocols Of Solana Blockchain network

• Turbine
• Sealevel
• Pipelining
• Cloudbreak
• Gulfstream
• Proof of History

Why Choose Solana Over Other Blockchain?

• It Offers high transaction speed.
• It incurs lower gas fees (Cost per transaction).
• As the transactions occur almost instantly, there is no mempool area, a waiting area until the transaction is processed.
• Has a high potential to support more coins and a high rate of ecosystem expansion. 
• With the Turbine protocol, Solana uses less bandwidth which eases the transaction process.
• Solana uses both Proof of Stake (PoS) and Proof of History (PoH) algorithms which are more efficient than Proof of Work (PoW), creating an alternative for the users and the environment.

Promotional Strategies For Your Solana-based NFT Project

The NFT marketing strategies that efficiently boost the NFT project’s visibility and popularity among the target audience include

PR Marketing

The press release is one of the leading NFT marketing services to promote Solana-based NFT projects. In this strategy, the project’s latest updates, engaging information, or domain-related content are posted on various media channels and websites. This helps increase the project’s visibility and share its benefits among the audience. 

Website Development

In this digital era, a website is important to any business. The website development for the project, with attractive designs and factual information, will help the project bright shine among the target audience and appeal to potential customers. 

Search Engine Optimization (SEO)

Using SEO services for the website will help it rank high and lead on the search engine. This process increases the traffic to the website and generates more organic traffic.

Community Marketing

Building an active and loyal community for the project is important as they support and uplift the NFT project. The community is created by sharing informative and appealing content through public channels like Discord and Telegram. 

Content Marketing

In this marketing strategy, the NFT project-related content is shared or posted on various popular domain-related sites for audience attraction. Also, posting guest blogs by collaborating with famous domain writers or bloggers is also a way of marketing strategy.

Social Media Marketing

Social media marketing is one of the top-tier strategies in this digital marketing era. As the social media platforms like Instagram, Facebook, LinkedIn, Reddit, etc., have a huge audience, it is easy to attract the target audience by sharing engaging content of the project and posting consistently. Starting threads based on your Solana-based NFT project on Twitter is also a form of social media marketing. 

Influencer Marketing

Another leading NFT marketing services in the digital marketing era is Influencer marketing. This strategy focuses on increasing the online traction for the project. An Influencer’s words carry a lot of effect among their audience, so finding a suitable and popular domain influencer with a huge following will increase the project’s visibility and boost its branding among the audience and in the market.

Affiliate Marketing

This marketing strategy focuses on generating traffic or leads to the NFT project. Hiring domain affiliates or third-party publishers to advertise the project among the right audience and offering commission fees to them is one of the leading promotional strategies.

Video Marketing

The visuals have a high potential to gain the attention of someone easily. Posting informative and appealing video content on platforms like Youtube or other social media will ensure the engagement of the audience to the project.

Paid Advertisements

This marketing strategy aims to increase the visibility of the project through various paid advertising tools like Pay-Per-Click (PPC), social ads, Google ads, etc.

Email Marketing

In email marketing, insightful emails are sent to the buyers or the members of the online community of the NFT project. The automated emails with necessary details sent to the target audience aim to increase the audience for the project.

Why Hire Appdupe To Promote Your NFT Project?

Appdupe is one of the well-established NFT marketing agencies that focus on promoting and branding NFT projects. Our effective marketing strategies for the Solana-based projects increase its reach among the target audience and generate high leads for the project. Our team of skilled marketing experts creates a well-distinguished promotional strategy that supports branding the project among its audience and aims to generate engaging leads for the NFT project. Our leading marketing services include PR marketing, content marketing, community marketing, Influencer marketing, social media marketing, etc.

In Conclusion

Choosing the right marketing company helps the project achieve the success it deserves. As they provide tailored and suitable NFT marketing services for the project, which impacts the project positively. A well-executed marketing campaign for the Solana-based NFT project will result in attaining the target audience, the high reach of the project, generating more leads with increased visibility and popularity of the project, etc.