India, the world’s fastest growing economy has a significant amount of potential to scale up the dating market. Being one of the fastest growing internet markets in the world, India is one of the most lucrative target demographics for on-demand apps.
A country bound by superstitions, stigma and societal pressure is slowly but steadily accepting western ideologies and digitization. Setting an admirable example, India’s apex court overturned a colonial-era ban on consensual gay sex. Why are we talking about this?
Apps like Tinder, Grindr, PlanetRomeo are popular among the LGBT community. These apps have the third gender as one of the options paving way for many more people to be a part of online dating. From a business perspective, this helps to increase the number of customers and revenue.
The internet and on-demand economy have disrupted the dating lives of a humongous crowd in India. Tinder, a leading online dating platform says India is its top market in Asia. In 2016, 7.5 million daily swipes were recorded in India. The highest average number of messages exchanged per match in the world was also from the same country.
TanTan in India – A smart move
TanTan, a popular Chinese app wasn’t even featured in the Top 10 dating apps as of May 2018. Cut to March 2019, TanTan takes the fifth position with a smooth business run. This shows that the market is young and is willing to accommodate players who wish to offer on-demand dating platforms. In turn, people have been very accepting of dating apps that allow a secure and reliable experience.
According to TanTan’s statement, “the app’s technology enables it to track and remove fake profiles. Apart from our system, our moderation ensures that we curate real profiles. We are soon coming out with a verification feature in India where users can verify their photos with the help of technology.”
Not only dating apps but TikTok, a Chinese video-sharing app is also a boom in the Indian market with 300 million users (thanks to the population).
For an app to be a success, it is of monumental importance to consider localization. By integrating features that suit the audience, any business can attract users and create a loyal customer base. So if you are looking for lucrative demography to launch a dating app like Tinder, you know the answer. We have an office in India with a skilled developer and research team that will help you develop a bespoke app according to the people.
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