Everywhere we turn is a new commodity of various sorts! However, to have them in the hands of the public to have them appropriately appreciate and utilize the item or the product solely depends on how they are marketed. We must have learned about the 4Ps involved in selling any business: Product, Price, Place, and Promotion. Moving directly to the latter, this blog will expound on the importance of promoting the brand, item, or anything based on Influencer marketing.

Influencer Marketing- A trending star in the marketing world

First things First! We all know what marketing is, but the recent one that is blooming over the top is influencer marketing. This type of online marketing is crazed these days for the effect they have on the public. Just like any other marketing strategy, influencer marketing strategies focus primarily on their target audience. 

Now the question will pop up! Who are these influencers? 

These influencers are those who have the power, knowledge, and charisma to appeal to the audience without having to force them. For instance, the one you idolize on YouTube, like Uncle Roger, is an influencer. They basically engage themselves in a specific niche that grows the audience size with time. Let us just think of them as celebrity marketing but evolved. These digital stars have built stardom for themselves, and that becomes an advantage to have them advocate for your product. Brands need the influencer marketing agency because the internet has grown out of its nest. And guess what? The average click-through rate around the world today is 0.19% for traditional marketing strategies. 

 Effective marketing with Influencers 

Well, influencer marketing depends on the cost you are willing to pay. We say this because the way you reach the influencer can affect the outcome of advertising your product. A formal influencer campaign will cost you quite a sum, depending on your selected influencer’s fame. For your brand to have publicized, the content from these influencers must be accessible, actionable, and visually pleading. Below is a small guide to promoting your brand or product using influencers.

• A blog, an article, or a video clip about the brand or the product from the influencer.
• Tagging your work or anything from your brand on their page to boost the advertising to a larger base. 
• Being proactive with advertising your brand or the product by posting them on their personal social media platforms, like Instagram, Twitter, etc.

Having mentioned how the influencer might help you, the real deal is what about their future? As we are discussing the trend, let us rewind a little back to 2018. The new arrival of influencers and marketing through them had to endure quite a phase with the traditional mediums. Coming back to the present, we are very much indulged with these content creators and the influencers for their authenticity to their audience than the media that we were all used to, like TV, radio, etc. 

Influencer marketing in 2022 – An outline 

Creating an environment in the online medium is no easy task. Gaining millions of followers with a single post takes much creativity and the constant need to stay relevant to the times. According to the statistics, it is shown that 45% of generation Z kids are more into consuming digital content online than watching their favorite cartoons on TV. At this rate, there is no doubt that they are going to be kingmakers of the brands in the future. It is also expected that by the year 2025, there will be more than 4 billion social media registered users active online that are always ready for new content. This section has presented some ways to capitalize on your innovative business using social media. 

• This year, due to the rise of Influencer marketing agencies, the vast industry has grown to approximately $16.4 billion, according to the Influencer marketing statistical reports. 
• Due to the demand of the content creators, a.k.a the influencers, it is estimated that for about 71% of them, there might be an increase in their budgets.
• For each dollar invested in the influencer, the brands, and the products are set to earn as much as $5.78 to $18. 
• 91% of the Micro-influencers are gaining traction for their highly innovative content.

The social media platform is now open to everyone and anyone. From seeing a toddler getting popular to the old lady trending for her long-lasting friendship, we can see the reach of this modern marketing tool. So, not just stopping there, let us get deep inside to peek through the influencers that you might need for your business. 

Categories of Influencers- Choose your best-matched influencers!

If you thought all influencers were the same, then you got it all wrong. The developing Influencer marketing agency has stratified itself into categories based on the campaigns and niche of the influencer to boost your business. Here is a simple guide for you to choose the perfect influencer who can take your brand’s reputation to the next level. 

• The mega influencers

Mega Influencers are those who have huge followers from the B2B and B2C worlds. It is so that these influencers have more than 1 million followers with a massive fanbase and reach. The con of this type is that the relationship between you and the influencers can be so controlled and expensive.  For instance, getting the global k-pop stars BTS to promote Hyundai’s newest car model. 

• The Macro influencers

The second most expensive influencers to hire for promoting your business are macro influencers. These people are high-profile internet personalities, with many like-minded people following their special niches, like makeup, fashion, cooking, etc. As they have a close-knitted relationship with their fandom, it is a rather easy task to advertise your business idea through them. One of the major downsides is that sometimes, the expense we put in needs to be justified by the received output. For example, the ghost hunters Ryan and Shane, with a massive audience range on YouTube, promote many businesses regardless of scale. 

• The Micro-influencers

The micro-influencers in the marketing industry are credible smaller-scale experts of a particular niche who also have hige followings. Usually, these influencers are heroes with more than 100k followers, making them the most effective brand ambassadors there is to hire for your business. Different from the other two, the downside of these influencers is that they need a huge fanbase that can publicize to a huge group of people simultaneously. For instance, any local influencer famous in their niche, like giving health tips, beauty tips, etc., has their own loyal fanbase. 

• The Nano influencers

The last in the category are the nano influencers, like local bloggers, opinion leaders in the neighborhood, etc. they have small followings to their forums; however, they have higher impacts and a highly loyal audience. The downside is that the quality is less when compared to the other types of influencers, both on your business’s content and reach. For example, the novice TikTok influencer with a set fanbase that is neither huge nor small is nevertheless effective. 

Factors that have effects on your brand promotion

Once you know what type of influencer you want to deliver your promotional content to, it is now time to make sure that they align with these checklists, such as

• Engaging quality content for their audience 
• The influencer’s kind of content should complement the value of your brand
• Genuine promotions for the authenticity of the products
• The brand personality should align with your influencer’s style
• Check with their CPA commission, CPC traffic, etc., with your budget.

Wherefore Appdupe?

Appdupe, as a service provider in the market, has been successful in giving out projects that make a difference in the life of people. With eccentric values adhered to the development and high level of customization to the crypto platform, we offer the users a scintillating experience with our promotional services as well!

The growing community of online creators, or “ influencers,” thanks to Influencer marketing strategies, are gaining attention even in the crypto sphere. Our developers and curators expound on the values of the product and the influencer’s niche engagement intricately to design an appropriate strategical content to promote the product. Doing thus, not only does it promote the product but also elevates the brand’s reputation to a higher level. Do you have a value-adding project in the sphere? Have our hand-picked marketers do the rest to get you the throne!