They say the world is your oyster, and the technical geeks have made it a reality! Bringing out the imagination to the next big thing in the commercial world is something vast and revolutionary. Such technological innovation is the Non-Fungible Tokens (NFTs), or as they are defined, cryptographic assets. 

With much buzz created in the digital world, the volatile market allows numerous NFT-preneurs to venture with exceptional privileges. And the most benefitting communities are the brands and conglomerates. This blog will shed light on the ongoing trend among the brands with NFT and the ways they benefit from NFT marketplace development.

What exactly does the NFT bring to the Brands?

Need to be clarified? Let us give you a few instances. 

• Old-school brand activations
• Bring a buzz for the brands 
• NFTs can be sold as collectibles
• Physical product redemption is possible with NFTs
• NFTs come in handy for Authentication 
• Enhancing Brand Loyalty Programs with NFTs

While these remain at the lists’ top, they also can offer you usances like NFT Ticketing, Customization of brands using NFTs, Media ownership with contents through NFTs, and much much more. 

Why should the brand experience matter?

The prime aspect of the NFTs is to inflate the price of the products and vice versa.  However, why should an already renowned brand use such a tactic? The retort is quiet director, they are the best marketing tool in this era of technological empowerment. The following are some of the brands integrating with NFTs and how they profited. 

• Starbucks’s Odyssey – The brand loyalty program 

After their exciting news of developing their own Brand loyalty program, Odyssey, around September, they just executed their first beta testing. The smart-contract-driven and pampered community-driven platform in the ecosystem gave a flexible experience to coffee lovers. Some of their perks include a grandiose tour of Costa Rica’s Hacienda Alsacia Coffee estate. They came up with a Starbucks original reward-giving stamp, where the artworks are entirely developed by some of the market’s talented artists. Their goal of marketing their NFT collection was to offer their brand loyal customers the best online and offline services. 

• Nike’s Nikeland and .swoosh

Nike had their debut with web3 with its luxurious launch of a virtual product, digital sneakers. The fashion industry is pinned to the top of 2022’s exclusive brand launched for their innovation. Their exceptionally designed NFTs, allied with the Nike virtual studio, RTFKT, gave their fans three significant releases in the market. They are Nike Dunk Genisis CRYPTOKICKS, NIKE AR Hoodie, Space Drip x Nike Air Force 1. Also, they have launched an exclusive web3 platform .swoosh to offer polygon-based NFTs. Their exclusivity is with Nikeland, the metaverse architecture game with more than 7 million users. One of the marketing strategies they utilized during their promotions was to bring sports celebrities like James LeBron, etc., to encourage fans. 

• Gucci’s Aria NFT 

Gucci is the brand we all love to own! The luxury brand is known for its unique and artistic fashion sense, and it just entered NFT in 2021. Their NFT video, lasting 4 minutes, which depicts the universe of the Aria collection, went viral. This is due to them being the signature of the brand, and they were sold for more than $25,000, directly donated to USA’s Unicef.

Some of the brand-enhancing techniques involve powerful storytelling of their brand image and promotion of their new product range called Aria NFT Collection. Also, the reinforcement activity facilitates the users to have access to provide vaccines during the pandemic!

• Burger King’s Keep it authentic meals 

We have all starved ourselves at least once for a good Burger King experience! Understanding the audience much more clearly, the fast food joint kicked off its NFT venture early this year. Collaborating with web3, their NFT ‘keep it authentic meals’ collections allowed the consumers to unlatch, collect and utilize them by just scanning the QR code. The catch here is that, with the 4th NFT unlocked, the user can receive a year’s worth of their popular menu, the Whopper. Additionally, an exclusive chance to have a conversation with the brand’s ambassador. 

Some of their NFT services include releasing an array of rewards for the brand loyal users, the royalties and resale events for the joint’s NFTs, along with developing a community for these NFTs. 

• Dolce and Gabbana’s Collezione Genesi 

Dolce and Gabbana, the iconic fashion brand, has entered their venture with their unique NFT Collections. Redirecting their marketing with their new launch, this Italian brand deployed 9 NFTs on sale on the Web3 platform. Upon purchasing these extremely custom-made  NFTs, the NFT holders also receive physical items of what their NFTs were and exclusive access to the brands’ elite events. This specific marketing stunt has bought the brand the loyalty of the users and a sum of 5.67 million dollars. Some of their strategies in the NFT market include vitalizing their brand loyalty by developing an exclusive VIP club for the NFT holders. 

Furthermore, they also geared up their web3 venture with a premium rewards system, enhancing their revenue streams and strengthening their luxury brand image amongst the consumers with NFTs that spoke uniqueness and rarity. The cherry on top of their strategy was to offer the phygital NFT collection with elite quality that is perfectly ready for their integrations with metaverse, the next wave. 

How do we assist you in creating an NFT marketplace for your brand?

AppDupe has been a leading web3 platform development company for quite some time now, and our successful partnerships are proof of it. With numerous projects launched, with various genres and concepts, our blockchain experts sketch one of the best platforms for your brand. With an adept team of developers, around-the-clock technical support, and customization, we offer NFT marketplace developments from scratch and with White-Label. Our White-label solutions, with multiple blockchains, proffer state-of-the-art solutions, from ideating your NFT marketplace to marketing them in the market. 

Wherefore AppDupe?

We, with end-to-end service tailor-made for your brand and its customized NFT marketplace, provide brands with engaging customers. Additionally, we also help create communities that are passionate about digital asset, increasing the traffic of the platform. Sworn to the uniqueness and reliability of the marketplace, brand marketing opens up a vast channel to the audience with the organization itself. 

This, in turn, benefits both the brand and the loyal consumers of the brand, enhancing the value of the platform. The user-biased strategies of marketing inhibit exclusivity and imply further exploration in the field. Are you looking for a secret recipe to spice up your venture? Employ our ardent NFT development services today for global reach!