{"id":13044,"date":"2016-01-28T10:54:36","date_gmt":"2016-01-28T10:54:36","guid":{"rendered":"https:\/\/www.appdupe.com\/blog\/?p=13044"},"modified":"2018-12-27T11:34:47","modified_gmt":"2018-12-27T11:34:47","slug":"newsinshorts-clone-script","status":"publish","type":"post","link":"https:\/\/www.appdupe.com\/blog\/newsinshorts-clone-script\/","title":{"rendered":"NewsinShorts Clone Script"},"content":{"rendered":"
\n

Heroes rose and legends fell, people were entertained, dopamine was rampant. Here\u2019s why News in Shorts is a major hit and how you can follow its concept to glory.<\/p>\n<\/div>\n

\n

WHAT IS IT?<\/h2>\n

News in Shorts<\/a>, despite its name is not a news app. Yes, you read that\u00a0right. It is a content discovery app, its actually a very clever 9GAG for news.<\/p>\n

WHY IS IT KILLING IT?<\/h2>\n

Few\u00a0words, \u201cAttention Span\u201d \u201cSeek\u201d \u201cSomething New\u201d \u201cInstant Gratification\u201d.<\/p>\n

As elegantly described in this\u00a0article<\/a>\u00a0in\u00a0PsychologyToday<\/a>, just like food, sex and drugs, our minds have learnt to perceive information as another object to seek for gratification and ask for more dopamine from our brains.<\/p>\n

And there begins our quest\u00a0to seek information that is easily consumable for a discovery\/knowledge high.<\/p>\n

SPORTS<\/h2>\n

Test Matches<\/strong><\/p>\n

People used to watch a cricket match that spanned for many days and still be motivated and attentive enough to cheer for action moments. They were ready for extended periods of dull non-happening time, to catch that one sixer.<\/p>\n

One Day Matches<\/strong><\/p>\n

Soon, the crowd grew more appreciative of a format of their favourite sport, consumable within a day. With just 50 overs, they could spare a day, get as intensely involved and have closure by the end of the day and go back to their daily lives. This pushed the sports men to take risks which made the game more exciting.<\/p>\n

Twenty20 Matches<\/strong><\/p>\n

A new form was adopted\u00a0to make the most\u00a0of the waning attention span of even die hard cricket fans. Now, they were ever more stingy with their mental bandwidth and seemed to only appreciate, a few hours of\u00a0their religious\u00a0sport. And boy were the players living and dying like fireflies, all in a few hours. Heroes rose and legends fell, people were entertained, dopamine was rampant.<\/p>\n

ENTERTAINMENT<\/h2>\n

Cracked, YouTube et al<\/strong><\/p>\n

People used to open up a well cracked article or small documentary\/indie shortfilm during lunches and commutes.<\/p>\n

Wow! Such joke, but\u00a0Much Words\u2026<\/p>\n

YouTube now mostly stands for cat videos, trailers and tutorials on how to un-super-glue your accidentally super-glued privates.<\/p>\n

So what is taking over these kingdoms of time-pass? 9GAG.COM, 4CHAN, Vine and 9GAG.TV.<\/p>\n

9GAG and Vine like sites offer instant content discovery gratification, which leads to pockets of dopamine high. And it is addictive as hell. And don\u2019t even get me started on \u201cNetflix and Chill\u2026\u201d.<\/p>\n

NEWS<\/h2>\n

Long Form Journalism<\/strong><\/p>\n

NYTimes has always been an excellently informative news icon. Hard hitting, exceptionally well written, most of its featurettes are masterpieces of reporting. But, even they\u00a0started seeing on-page time decrease exponentially. If information consumption ways were drugs, this was freshly baked, uncut top grade heroin.<\/p>\n

People became spoilt by choice, they wanted uncompromisingly more. They wanted designer drugs.<\/p>\n

Flipboardesque Readers<\/strong><\/p>\n

Feedly, Flipboard,\u00a0Pulse and similar news readers started listing summarized\/gisted articles, whose long-forms still remains and you get a God mode walk-around and choose the news article, worthy of the next 3 minutes of your attention.<\/p>\n

Following a similar trend to\u00a09GAG, instant complete discovery of news content, unlike Feedly or Flipboard like teasers, News in Shorts began to materialize a version of the daily news, cherry picked and morphed into the format optimized to reward your brain and still keep you informed.<\/p>\n

They started out as a Facebook Group, then became a startup with mobile apps\u00a0and\u00a0raised USD 25 Million\u00a0in three rounds of funding.\u00a0They have now rebranded to \u2018inshorts<\/a><\/strong>\u2018, so as to attack\u00a0content beyond just news.<\/p>\n

WHY ARE WE CLONING IT?<\/h2>\n

News in Shorts really impressed us as a concept and we\u2019d like it to be our very first product. It is, we believe the perfect vehicle to test our honourware pricing strategy as well. It is a simple enough idea, given life by a high quality product, that when used opportunistically, can become a fundable startup within weeks\u00a0\"\ud83d\ude42\"<\/span><\/p>\n

You can see a demo here:<\/strong><\/p>\n

PointBlank.News<\/strong><\/a><\/h3>\n

WHAT CAN I DO WITH IT?<\/h2>\n

You can either start a News in Shorts like news content discovery service in your local language or apply it to a niche, for example, you can read and summarise the top 30 links on\u00a0News<\/a>\u00a0and\u00a0Show<\/a>\u00a0pages at hackernews and become the go-to app for any startup or technology enthusiast in the world\u00a0\"\ud83d\ude00\"<\/span><\/p>\n

Everyone I know in the tech industry wants to know of all the posts in HackerNews\u2019 top content that day, but can\u2019t seem to find the time and this can perfectly summarise it and let them explore more on what they find most relevant.<\/p>\n

If you are a fashionista and follow all the big news portals in your field, create a News in Shorts like app for your specialization so that all your industry folks can just refer to your summaries and only go to the respective news site to learn more about a particular article. Think of the personal expert branding you will create for yourself\u2026<\/p>\n

Your only limitation is your imagination. Live long and prosper!<\/p>\n

\u201cInshorts\u201d and \u201cNewsinShorts\u201d are trademarks of\u00a0ADA News\u00a0In Shorts Private Limited.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Heroes rose and legends fell, people were entertained, dopamine was rampant. 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