Visiting crowded meat and pork shops is highly unsafe amidst the Covid-19 pandemic. Mutton-selling retailers have to comply with the lockdown measures and social distancing norms. Hence, their revenues are decreasing due to limited operating hours. However, a viable alternative has emerged in the market. It is none other than Licious, an Indian startup that offers round the clock door delivery of chicken, meat, and seafood.
How has Licious become a giant in the meat sector?
The online platform functions across a humongous 15 cities. The Bengaluru-based platform emerged in 2015. It has grown by a massive 500% in the last 1 year and serves around 2 million customers.
The Licious fresh meat selling app offers Express delivery (2 hours) and Scheduled delivery options to customers. In case a meat product is out of stock, users can add it to their order cart, and Licious will deliver it to their home on the next day.
Moreover, Licious is the highest funded Direct-to-Consumer (D2C) brand in the meat industry. Importantly, it will open 30 new stores across India by the end of 2021. This will help the Licious Clone platform to dominate the ready-to-eat meat sector.
Why has Licious been successful in the Indian meat retail industry?
Chemical-free meat – Licious sources all the chicken and lamb from farms. Moreover, fresh seafood is taken right from the coast. Hence, all the non-veg products are healthy for users.
The Indian platform ensures that the ordered food is chilled and never frozen. The meat contains ingredients like salt, sugar, and vinegar. It gives more priority to fresh flavours and tender texture. Besides that, Licious does not add any antibiotics, growth-promoting hormones, and Monosodium Glutamate (MSG) to the pre-marinated meat.
Interestingly, Licious handpicks chicken (weighing 1 kg to 1.2 kg) and lambs (8 to 12 months old) only. No chemicals or preservatives are added during different tasks like cleaning, cutting, storing, and packaging.
Secure delivery – The Licious meat delivery platform offers both small and large boxes for customers. Each box is vacuum sealed for preserving chicken, eggs, prawns, and seafood. The non-veg items stay fresh as the temperature is maintained at an optimal capacity (0 to 4 Degrees Celsius).
Transparent sharing of information – The Maximum Retail Price (MRP) of all the non-veg dishes on Licious is displayed transparently. Customers can check out data about the age of the chicken or lamb, gross weight, net weight, number of people who can eat it, temperature, and total pieces.
Besides that, many meat shops generally charge more from customers for less weight. This is because brick and mortar retailers remove some pieces and wingtips during cleaning. Hence, foodies can get more quantities of meat and fewer bones by ordering from Licious.
How will Licious go international with the funding of $192 million?
The Indian meat selling platform raised a whopping $192 million from a series of investors this month. Therefore, its market valuation has multiplied to $650 million – $750 million.
Licious will focus on adding more value-added non-veg products in the coming months. It will use both its primary fund share of 70% and the remaining secondary funds of 30%.
The Indian startup will look to increase its monthly order volume of 1 million. The Licious platform will concentrate on enhancing the quality of meat and upgrading its supply chain management system.
The on-demand meat and seafood delivery app is earning around Rs 1000 crores in annual revenue. It aims to grow by a mind-boggling 100% in the next 18 to 24 months.
Licious is targeting the 92% unorganized meat retail industry in India. It has pocketed $192 million in funding in the last 6 years. This will help the online seafood selling platform to expand beyond the South Asian market.
According to Abhay Hanjura and Vivek Gupta, the founders of Licious, the global meat retail industry is worth $40 billion. It will impress protein-conscious customers with its innovative farm-to-fork business model.
Aspiring entrepreneurs who want to rule the meat retail sector can get hold of a customized Licious clone app from AppDupe. Our trained developers create easy-to-use Android and iOS apps for customers, delivery executives, and meat sellers.
Further, we offer a modern web panel. It shares real-time information about available delivery time slots, discounts, flash sales of mutton, and prices. Besides that, you can utilize a robust admin dashboard to monitor the day-to-day business operations efficiently. It also helps in the quick registration of new consumers and retailers.
What are the top 7 features of our app like Licious?
Explore by Category mechanism – Customers will benefit from a comfortable and quick meat ordering experience. They can select from different categories like chicken, eggs, fish and seafood, goat curry, kebabs and tandoor, lamb curry, and prawn.
Moreover, users can order ready-to-cook food items such as afghani murgh seekh kebab, chicken (cutlet, soup bones, roast, tandoori, and wings), fish tikka, and mutton( chukka, seekh kebab) and prawn masala.
Discounts and Offers section – Owners of our Licious clone app can conduct flash sales of meat frequently. For instance, customers can purchase products like boneless chicken, chicken legs and liver, curry and minced goat and lamb, freshwater prawn, silverfish, tiger prawn, and white pomfret at low prices.
Importantly, customers will receive instant notifications about the coupons and promo codes. They can check the validity of the offer (All slots are full, Available Tomorrow, and Out of Stock). Likewise, you can increase sales by categorizing the discounts as Bakrid Special, Combos, and Super Saver Packs.
Integrated referral program – Existing customers can refer their family members and friends to an app like Licious. They should share the unique referral code. Users will receive a certain number of credit points to their Licious Wallet. The referred person will get a specific discount depending on his/her order value.
Licious Cash and Cash+ – Meat lovers can deposit cash on their Licious digital wallets. Further, they will earn promo points in Licious Cash after processing online payments for their orders. They can transfer money to Licious Cash by syncing their debit cards and credit cards.
Moreover, Licious Cash+ is offered for users who participate regularly in promotional campaigns. The total balance increases if the order value is high. Customers get several advantages like automatic redemption of Licious Cash+, no per-order limit, and quick processing of cashback.
Meatopia Subscription Plan – Food buffs will receive advantages like exclusive offers, extra discounts, and unlimited free deliveries. Owners of an app like Licious can satisfy users by offering different subscription plans (1 month, 3 months, and 6 months). Further, customers can automatically renew their plans. A specific amount will be deducted from their debit cards and credit cards.
Multiple payment options – Foodies get maximum convenience and flexibility on our Licious clone. They can process transactions for their ordered meat via several methods. Shoppers can execute payments via American Express, cash, Mastercard, National Electronic Funds Transfer (NEFT), net banking, Paytm, and Visa.
Provision of 24×7 technical support – Entrepreneurs can boost their retention rate by offering round the clock technical assistance. Accordingly, customers can sort out issues related to Express delivery, order processing, payment execution, privacy, referral codes, and refunds. Generally, they can contact the Help Centre through email, live chat, and phone.
What is the cost of Licious Clone App Development?
Numerous aspects will determine the total budget of creating an attractive app like Licious. It depends on the choice of basic and premium features, the extent of customization, hourly rates paid to the mobile app and website developers, multi-platform compatibility, the selection of tech stack, and the time devoted for front-end and back-end development.
Further, we provide premium post-deployment services. It includes digital marketing, fixing bugs and vulnerabilities, FSSAI and IT Act compliance, Geocoding and Routes API integration, maintenance of the mobile apps and the ordering website, software updates, and technical support.
Above all, Licious has modernized the meat retail industry in India. It is giving more attention to the hygiene, quality, and safety of chicken, fish, and prawns.
Importantly, the startup sources fresh lamb meat from farmers located in the Deccan Plateau and the Western Ghats. It is dominating the Indian market with its outstanding omnichannel business model.
Moreover, it has to face tough competition from other players like Fresho Meats, FreshToHome, Meatigo, TenderCuts, and Zappfresh. The coronavirus pandemic has converted the meat retail sector into a formal economy.
Entrepreneurs like you can succeed in the market through digitization, integration of Artificial Intelligence (AI), Data Analytics, and partnering directly with fishermen, livestock and poultry farmers.
Owners of an app like Licious should pay extra attention to aspects like food safety management systems, last-mile delivery, quality of meat, and temperature control.
Hence, obtain the lovely Licious clone app from us and disrupt the thriving online meat delivery industry soon. We guarantee you the right inputs to increase your market share, order value, and profits soon.
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