The concept of a super app is definitely welcoming among the masses for the plethora of services it offers. The need for switching between different apps has been blurred by super apps. Here, we shall discuss the advent of super apps, the strategies whirling around the super apps, and how to build a super app for your business.
Why super apps are deserving all the attention?
The skeleton of super apps is to provide a broad category of online services, like food/grocery delivery, ride-hailing, entertainment, handyman, online payments, messaging, etc. The fundamental advantages a user gains through the usage of super apps other than the availability of different services, users can save the phone’s memory.
The concept of supers apps has been laid out by apps like WeChat, Gojek, Grab, etc. These apps have set their bars high in providing a range of on-demand services.
Let us see through the case studies of popular super apps like WeChat, Grab, and Gojek.
WeChat, a Chinese super app, has 1.17 billion active users as of the usage stats of Q1 2020. During the initial years of launch, WeChat was just a messaging app. Gradually, the app was integrated with facilities for booking rides, food, groceries, and making payments. Overall, the app holds more than 200 categories of online services, including games, e-commerce, travel, entertainment, and delivery services.
Grab, often referred to as an app for every day, is one of the most popular super apps in Southeast Asia. During its launch, the app just covered ride-hailing services. Later, understanding the requirements of consumers, the app integrated services like hotel bookings, healthcare services, payments, food delivery, parcel delivery, etc.
Gojek is again a super app in Southeast Asia with a strong user base. The app lets users access a variety of services along with multiple payment options. GoPay is a digital payment platform of Gojek, and the app has partnered with local banks to let users make payments. Similar to Grab, Gojek too started out as an exclusive platform for ride-hailing services. Over the years, the app has been integrated with several on-demand services, thereby making it one of the largest super apps.
Business Model Of Super Apps
Super apps are based on a marketplace model, where different service providers are associated with providing services. Service providers find it easy to integrate their services with the app rather than building their own app.
For example, Grab has partnered with Booking.com and Agoda to provide hotel booking services to users. Likewise, the app has a joint venture partnership with Ping An to provide healthcare services like appointment bookings, medicine delivery, online consultations, etc.
Why Super Apps haven’t Ventured Into The Western Countries?
If you take a close look at the super apps like Gojek, Grab, WeChat, all of them are based out of Asia. So, let us analyze why super apps haven’t made their presence in western countries.
Basically, the internet economy of a country determines the usage of smart applications. In this regard, America has a well-established internet economy, where users can access a wide range of apps. Whereas countries like Indonesia, Malaysia, China, etc., had underdeveloped internet economies when the super apps were launched. On the whole, the internet economy of a country is a key factor in deciding the success of super apps.
Next, the smartphone usage of a country will also determine the success of super apps. Generally, super apps are focused on providing mobile-first accessibility than desktop accessibility. Most of the western countries are not mobile-first countries, which hinders the penetration of super apps.
Another major factor that deters the presence of super apps in western countries is bank accounts. Super apps are integrated with payment wallets, which lets customers pay for the services through the app itself. So, it is obvious that these apps are bound to get commissions from banks. For example, only 7% of the American population are unbanked, a.k.a do not own bank accounts.
On the whole, these are the key factors that prevent the venture of super apps into western countries.
The collection of user’s data becomes effortless. Here is an example! Since your super app will provide a massive number of online services, you can keep track of the users’ preferences. For example, you can know the history of transactions, booking options, the type of on-demand services they prefer the most, etc.
The cost of acquiring users will be low. Yes! Let us see how do super apps contribute to reducing the overall cost of acquisition. For example, whenever a new user opts for a service, the concerned service provider will have to conduct KYC and AML checks. So, the service provider will cost those charges from the app owner. In super apps, the need to conduct KYC and AML checks for each service is not necessary. When a user joins a new service, the checks conducted for previous services will suffice.
Strategies for building a successful super app
Your super app must be the only destination for users. In simple terms, your super apps should be more of a search engine, where they can search for anything at any time.
Your super app should have at least one service that records the highest open rate. For example, WeChat has an instant messaging functionality, which is used by users almost every time.
The inclusion of various digital modes of payments contributes to the success of your super app.
Have partnerships with multiple service providers in each niche, which helps users in selecting their preferred service providers.
Develop your super app in a matter of a few days
Developing a standalone super app is not an easy task as it involves integrating different APIs for different features and services. Most importantly, the development phase will consume more time. In order to cut short the time involved in developing your super app, you can avoid the traditional method and pick the ready-made clone script.
At Appdupe, we have a pre-built Gojek clone solution, which is all set for launch. All the features integrated into our super app solution will meet your requirements, and you can also customize the features if otherwise.
At AppDupe, we know that our customers are Entrepreneurs and keeping them succeeding is what will make us stronger. So, we promise you, Life Time Updates free of charge. Yes, we know that Apple and Google keep coming out with new versions of their mobile OS's and other companies we clone from also keep updating their features and UX to stay up-to-date. We will take care of that for you, leaving you to do what you do best, Win!
Is this legal?
PicMix and PicYou are almost exact clones of Instagram. MyCityDeal and Wimdu are clones of Groupon and AirBnB respectively. The only thing companies can patent is methodology for achieving an action or leading to an end point. If you can figure out another way to do that, without infringing on other's IP, you totally can. We could, so we did.
Disclaimer: Appdupe neither represents nor have any control over the trademarks of ‘Uber’ and ‘Gojek’. We use the terms ‘Uber’ and ‘Gojek’ for a better understanding of our services. Our offerings intend no harm to any organization or individual.