The narrow line between success and failure of your business can be determined by several factors nowadays. The Coronavirus pandemic is propelling the success of a particular sector while damaging various other industries. Yes, it is the on-demand app market that has gained immense popularity among the audience. The on-demand apps that were used as a substitute are proving to be the only replacement amid this situation.
Entrepreneurs are under the constant pursuit of launching their business in the on-demand app industry. The grocery & food delivery apps, the digital payment services, the video-conferencing platforms, and many more are registering their place in people’s smartphones. What if you can provide a single alternative for all these apps? Is that even possible? Yes, in this modern era, you can launch a multi-service app culminating in several services. Apps like Gojek, Grab, etc., have already established their successful brands in the multi-service app industry.
Moreover, Gojek is planning to expand its operation following its massive success. Are you eager to develop a multi-service app? This blog explains the advancements of Gojek and the steps involved in launching an alternative for Gojek.
Know the top-player in the industry-Gojek
Let’s glance at the establishment and growth of Gojek here,
Gojek was launched in 2009 in Indonesia. When initiated, the app included two services under its belt – ride-hailing & courier delivery services.
After massive growth in the last decade, Gojek has transformed itself into a Super app and is currently valued between $8 billion and $10 billion. (Source: The Business Times)
The app predominantly focuses on the Southeast Asian region, with more than 170 million active users. (Source: Jakarta Globe)
Gojek ranked 11th among the Fortune’s 50 Companies That Changed the World in 2019.
Some of the recent advancements worth noticing include,
Gojek has acquired the mobile point-of-sale startup, Moka, for about $130 million earlier this year. (Source: Bloomberg)
This could mean that Moka’s partners can accept Go-Pay as a form of cashless payment, thereby expanding its digital ecosystem.
The giant in the digital payment industry, Visa, is joining hands with Gojek to enhance cashless payments in Southeast Asia.
Even Facebook and Paypal have invested in the Unicorn, buying 2.4% stake and 0.6% stake in Gojek’s digital payment business. (Source: Reuters)
Only the success of a multi-service app can lure such a big audience towards a business. It is clear from the above stats that there is a potential yet unexplored market in the multi-service app industry. You can capitalize on the situation and launch your Super app in no time.
Integrating appealing services into the platform
The first step in developing an app like Gojek is identifying the best-suited and best-performing services in your region. Some of the popular services worth-considering include,
Ride-hailing services: People will inevitably need cabs to travel from one destination to another. With the success of apps like Uber, Lyft, etc., do not hesitate to incorporate this service into your online platform.
Delivery services: People demand convenience nowadays. As a result, they will enjoy doorstep deliveries for any number of services. You can opt to deliver food, grocery, medicines, flowers, alcohol, courier, and many more through your app.
Digital payment services: With the increase in digitization of the world, people find it challenging to transact via cash. Besides, entering the account details every time during payments is not feasible in this fast-paced world. Hence, integrating digital wallets can come in handy.
Other services: Besides these popular services, your app can house telemedicine solutions, video-streaming platforms, betting apps, and more.
Deciding the features that can make all the difference
After identifying the services, you need to transform your business ideas into an online platform. Let’s look at some of the vital features here,
User registration: After downloading, your users register with the app either by providing valid credentials or social media handles. Make sure a single login lets users access multiple services without any hassle.
Search and filter options: To identify their desired service in a flash, and to narrow down search options, integrate a search and filter option in the platform.
Real-time tracking: It is vital to allow users to track drivers or delivery professionals through the app. This way, they have complete control over their orders, leading to enhanced user satisfaction.
Multiple payment methods: Similar to offering various services, your app must also contain multiple payment methods, including credit/debit cards, digital wallets, etc.
Push notifications: Your online platform must update users from time-to-time regarding their order status, offers on particular services, and more.
Ratings and Reviews: You need a feedback mechanism to upgrade your quality of services. Hence, let users rate and review the services offered by the service providers with this feature.
Choosing your preferred type of development
Now, there are multiple ways to develop and launch a multi-service app. While the method of hiring freelance developers is gradually losing its popularity, approaching app development companies has emerged reliable among entrepreneurs. Now, you can reach out to app companies for two types of development. They include,
Development from the ground: In this type, you visualize your app ideas, share them with the company’s experts, and initiate app development from scratch. It usually incurs a hefty budget and consumes a lot of time, as well. It takes around five months to launch a multi-service app developed from the ground.
Customizing ready-made clones: The recent trend in the market is to acquire a Gojek Clone app, make necessary modifications and customizations, and launch the app instantly. The budget involved in this type is comparatively very less than the former model. Besides, you can conserve time and eliminate the burden of app development.
Multi-service apps are usually preferred nowadays due to the fact that they reduce phone storage and provide complete control over multiple services. Gojek, being a pioneer in this field, has gained a massive reception and is planning to expand its operations. There cannot be a better example for entrepreneurs to know the vastness of the market.
Entrepreneurs can launch a multi-service app instantly by following the guidelines as mentioned above. Identifying services in-demand among the target audience is crucial to ensure the app’s sustainability. Integrating user-friendly features is a significant factor contributing to an app’s success. Choosing the right development strategy can aid entrepreneurs in launching a successful app for Gojek without any hassles.
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