Despite the immense increase in the usage of groceries in the past four years upto 20%, online grocery sales grew by just 2.3% in 2019. The shift in the grocery and other sales of other essential items grew up to 35% in August 2020, which is almost three times greater than the sales in August 2019. Isn’t it hard to believe? The main reason for the growth is due to the fact that people are afraid to step out of their homes until it is of utmost essential.
Instacart’s popularity has elevated more recently with exciting deals such as same-day delivery and other exciting offers. The simple functionality is what captures the attention of users. All the customers have to do is place the order online, then the delivery agent shops for the product in the nearby store and delivers it to the customers.
These facts show the growth achieved by Instacart in recent times.
Instacart is currently associated with a total of 300,000 stores. These stores are flourishing from the extra income and popularity that comes associated with Instacart.
According to TechCrunch reports, Instacart raised $225 million in June and $100 million in July.
One surprising fact is that Instacart is said to have the world’s most extensive online grocery catalog, with over 500 million products for customers to choose from.
People all over the US can have access to Instacart as it operates in all 50 states in the country.
Tight competition is revolving in the grocery delivery sector
Customers have options to choose from world-class grocery delivery services through grocery ordering apps. According to the Business of apps reports, the sales have skyrocketed to more than 70% compared to the pre-pandemic times. Grocery apps are also adapting to changing needs by offering same-day, even same-hour delivery for selective locations during specific time periods and contactless delivery services to meet with customers’ requirements. Here is how the grocery delivery apps have leveled up their game:
Amazon’s whole food market delivers products to customers in offering products through a Prime subscription for over 75 metropolitan areas in 2019.
According to CNBC reports, Walmart accounts for almost 56% of the total U.S grocery revenue, making it the country’s largest grocery provider.
Target is offering same-day delivery to over 250 markets. Over 1500 Target stores process orders and deliver products in less than 1 hour to customers.
Not just due to pandemic, the grocery delivery apps are witnessing an increase in customer app usage due to their convenience and have included these facilities to cope up with the needs of increasing customer requirements.
Trends to watch out for grocery delivery app development
Offer convenience to customers
Millions of customers place orders through grocery delivery apps; when we look at the other end, numerous online grocery marketplaces are available for customers to choose from. In order to be one among the top players in the grocery sector, here are some pointers to follow:
Customers look for quick delivery of essentials. A simple way to achieve that is to employ more delivery agents. Include slots and accept orders as per your delivery capacity; by adopting this, you can effectively manage your business. For example, Kroger has expanded its pickup location of online orders to 1900 locations and offers delivery to over 2300 locations.
Surprise your customers
Customers expect the same kind of services as they get through supermarkets through the online grocery delivery marketplace. The lines between digital and physical stores are getting blurred. Some of the ways to offer better customer services are shown below:
When there is an earlier slot available, notify customers, this might be simple, but it increases the interactivity between customers and Instacart like apps. In the introductory stages of Amazon Prime Video, it offered free two-day delivery for customers. In order to bring in more customers, Walmart offered free delivery for first-time users.
It is necessary to offer frequent deals to customers as an encouragement for them to use the app more.
More delivery facilities
The US online grocery delivery sector is anticipated to grow from 34% in Q1 of 2020, as per reports by Business of Apps. More customers prefer these apps for the convenience it offers. Experts suggest that even after things get back to normal, the demand for grocery delivery apps will not go away any time soon. So offer multiple delivery options such as store pick, same-day delivery, contactless delivery, etc., so that you can be prepared to handle customers’ requests through various channels.
The bottom line
The two pillars of customer service satisfaction are simple ordering process and last minute delivery. Though delivering the products on the same day or the same hour may lead to an increase in the capital spent and human resources, it will lead to better business prospects in the long haul. Consider these points to launch your Instacart clone app on a large scale. Our expert team at Appdupe will assist in deploying a world-class grocery delivery app, connect with us!
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