Turkey is a nation that is strategically placed between Southeast Europe and Western Asia. It’s Gross Domestic Product (GDP) increased by an impressive rate of 1.8% in 2020. Importantly, Turkey’s strong economic performance will continue in 2021 with an estimated real GDP growth rate of 5%, according to the World Bank. Online grocery delivery services are one of the major contributors to the Turkish economy. Several startups are offering on-demand delivery of various products to customers.
Istegelsin is a well-known mobile supermarket operating in Istanbul. It delivers fresh fruits and vegetables to shoppers by sourcing them from cold storage facilities. Moreover, customers save a lot of money and time by buying groceries from the Istegelsin Clone. Additionally, they enjoy a world-class shopping experience which is not possible in congested brick and mortar supermarkets.
What are Istegelsin’s business objectives for 2021?
Its revenue from on-demand grocery delivery services grew – by more than 10 times in 2020. Istegelsin will expand its operations to cities like Eskisehir and Izmir in 2021. Furthermore, its average basket size or order value per customer grew by 25% during the Covid-19 pandemic.
The Istegelsin mobile supermarket will partner with – more brands this year to offer a better choice of products. It also aims to sell certain goods that are not at all available in brick and mortar stores. These special services will be called #coksupermarket.
Istegelsin will heavily invest in upgrading – its infrastructure. It plans to increase its expenditure on cloud computing to enhance the overall quality of grocery ordering and delivery services. Eventually, Istelgelsin’s business model will become more flexible and scalable due to digitization.
50% of its shoppers were women, and 41% were men. Sales of fruits and vegetables increased rapidly in cities like Ankara, Bodrum, Istanbul, and Kocaeli.
What were the highest-selling products for the Istegelsin platform in 2020?
The best-selling goods were carrot, cucumber, lemon, parsley, and soda. Istegelsin received most of its orders from districts such as Cankaya, Kadikoy, Maltepe, Umraniye, and Uskudar.
The highest demanded products were baby organic goods, cat care items, and fruits in regions like Aranvutkoy, Buyukcekmece, and Atasehir, respectively.
The busiest time slots where customers purchased their products from Instegelsin were 10 am to 11 am, 12 pm to 4 pm, 4 pm to 5 pm, and 6 pm to 7 pm in locations such as Ankara, Kocaeli, Istanbul, and Bodrum respectively.
How Istegelsin’s Elite Program will help to attract more customers?
Istegelsin launched its new customer loyalty program named Elite in January 2021. It will try to retain its humongous user base of 1 million with this lucrative 3-month membership plan.
Shoppers who bought products (worth 1000 Turkish Lira) more than 6 times every 3 months will get hefty discounts and promotional offers for the next 3 months. Additionally, Elite customers will receive free home deliveries for grocery orders above 60 Turkish Lira. Moreover, they will benefit from greater discounts on certain fashion and technology brands and a personalized delivery slot.
After 3 months, shoppers can renew their Elite loyalty program membership if their number of orders are increasing.
How will Turkey’s e-grocery market grow in 2021?
Turkey’s online retail industry will soar to a mind-boggling value of $240 billion at the end of 2021. Istegelsin is a perfect alternative to the closed provision stores and shopping malls amidst the Covid-19 pandemic. Overall, the digital retail sector will grow by 8% this year. The number of online shoppers will increase from 36.5% to 38% in 2021.
Entrepreneurs aiming to rule the e-grocery market can team up with AppDupe for customized Istegelsin clone app development. Our well-versed developers create well-functioning Android and iOS apps for customers, delivery executives, and retailers.
A modern web panel displays all the high-quality products available for sale. A robust admin dashboard assists in keeping track of the daily business operations.
Having Second Thoughts In Launching Istegelsin Clone App?
What are the impressive features of our Istegelsin Clone App?
Availability of a variety of products – Our app like Istegelsin offers different goods like baby care items, beverages, books and magazines, cosmetics, dairy products, desserts, fashion accessories, frozen food, healthcare products, office supplies, party supplies, pet care products, poultry, snacks, stationery, and sports goods. Hence, an Istegelsin clone app satisfies all the customers’ needs and wants perfectly with a wide assortment of goods.
Our Picks for you section – An app like Istegelsin shares a personalized list of recommendations and suggestions to shoppers based on their interests, likes, and preferences. It contains a list of BBQ dishes, hair care products, home appliances, snacks, toys, and many more.
Organic Products section – Our Istegelsin clone app encourages customers to purchase environment-friendly and healthier products. Shoppers can buy plenty of organic goods like eggs, fruits, juices, vegetables, and rice at affordable prices from our app like Istegelsin.
Acceptance of numerous payment methods – Users process transactions for their ordered groceries quickly on the Istegelsin clone app. They pay via American Express, credit cards, debit cards, Mastercard, net banking, TROY, Visa, and wire transfers. Hence, retailers selling products on an app like Istegelsin get their required payments without any delay.
Promotional Offers – Customers get benefits like cashback, deals, discounts, and free home deliveries by purchasing products from the Promotional Offers section. Shoppers save more money if their order value is very high. Generally, handsome discounts are available on bakery goods, books, chocolates, cleaning equipment, desserts, dry fruits, men’s care products, and snacks.
What is the cost of creating an app like Istegelsin?
Various facets influence the total budget of Istegelsin clone app development. Significant expenditure is allocated for different phases like business analysis, conducting a market study, creation of the User Interface (UI), creation of the prototype, front-end and back-end development, testing the grocery app’s performance and speed, launching the solution, and implementing digital marketing campaigns.
Besides that, entrepreneurs have to spend more on services such as API integration, fixing glitches and vulnerabilities, issuing software upgrades, maintenance, and technical support.
Unquestionably, Istegelsin is the fastest-growing online grocery delivery app in Turkey. It has made tremendous progress since its successful launch in 2019. Moreover, the Istegelsin platform will focus on adding new brands to its product collection and boosting its customer retention rate.
Additionally, it has to deal with tough competition from other e-grocery platforms like Banabi, Getir, and Migros Sanal Market. Hence, entrepreneurs can become the new leader in the Turkish economy by getting a tailor-made Istegelsin clone app from AppDupe now.
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