Who on earth doesn’t love shopping? As individuals, all of us are so fond of shopping. Thanks to technology for adding fuel to all our shopping needs. The advent of e-commerce platforms is the most loved move made by digital marketers. With these online shopping platforms, people can shop at any time at any place.
The e-commerce platforms created a great revolution that entirely changed the ideology of shopping. For example, you can look at the success of Lazada, the leading e-commerce platform in Southeast Asia. Lazada is one of the most efficient e-commerce platforms for people to buy all kinds of products.
Lazada – Southeast Asia’s leading eCommerce app
Online shopping apps are our biggest blessings that allow us to shop our favorite things online effortlessly. Lazada is a popular e-commerce app launched in 2012, and currently, it is providing its services to six countries of the world.
Lazada is a one-stop destination for people to buy all their products in a single place. With Lazada, people can purchase various products ranging from men and women fashion, electronics, groceries, fancy jewelry and accessories, automotive and motorcycles, etc.
Lazada works on the support of thousands of sellers who choose this platform to sell their products online. Lazada lists all the products in its forum for the customers to buy them.
The numbers reached by Lazada in the recent years
Along with the big players in the market like Amazon, Lazada contributed to Southeast Asia’s online economy to $ 100 billion during 2020. It has also been predicted that by 2025 the number will be tripled.
According to the report of Statista, as of the first quarter of 2020, Lazada has reached 36.67 million monthly visits in Indonesia.
Lazada has gained around nine million monthly users in Singapore.
During the first half of 2021, the number of Lazada’s monthly users reached approximately 30.52 million.
The business model of Lazada
Singapore-based Lazada was initially started as a B2C business model to sell the consumer goods such as clothes and electronics directly to consumers. However, in 2013, Lazada adapted the current marketplace model B2B2C, where third-party sellers were invited to sell their products on the platform.
In 2016, Alibaba acquired the stocks of the company by 51 percent. Since then, Lazada used many strategies to gain revenue through this e-commerce platform. Unlike apps like Amazon and eBay, Lazada is a marketplace app that allows merchants to sell various consumer goods online.
Once the users are done shopping their products from their merchants, Lazada will take the responsibility to ship the products to deliver them to the customers. To increase the conversion of sales, Lazada took several steps to improve the channels for revenue generation. As a result, Lazada introduced several initiatives like Lazada University and Super eBusiness.
The revenue model of Lazada
Lazada has channelized several other initiatives to improve its revenue generation. For example, on selling a product, Lazada will get a commission ranging from 2 to 4 percent depending on the product category. Apart from this, Lazada follows several other avenues to generate its income.
LazMalls – The LazMalls is a luxurious version of the Lazada app, which aims at selling top international brands, high-rated brands, and authorized brand distributors. Through this feature, it earns up to 5 percent of commission for selling a product.
The LazMalls is one of the income-generating strategies followed by Lazada. Along with this, it follows specific other standards also. For example, top-up an e-store, Grocery delivery via Redmart, and Live up Program are other streams through which Lazada generates its revenue.
The Exciting features come in hand with our Lazada clone app
At Appdupe, we offer a white-labeled Lazada clone app pre-built with distinctive features which make it stand unique from other competitors. Some of the Exciting Features of our Lazada clone are as follows,
The Lazada clone app is a comprehensive platform where users visit to buy their products online. However, scrolling through a massive list of products is quite tricky. So instead, the users will be given a search box to type their products and search for them through the app.
Pictures and services
Pictures tend to attract people easily. So, it is essential to upload all the images of the products and services you offer in your Lazada clone app. The products will be featured in the app, along with colorful pictures and short descriptions of them.
Once the users have entered the keywords of the product they want to buy from the app, the app will redirect them to the result page, where the products will be sorted or filtered. This will help the users to view them conveniently.
Built-in marketing tool
For an e-commerce app like Lazada, it is essential to incorporate marketing tools in the app. This will easily attract the users to prefer your app to purchase their products. Therefore, the Lazada clone is developed with various marketing features like loyalty programs, promotion, and essential SEO functions.
The Lazada clone will send notifications to the users regarding discounts, special offers, and many more. Through this feature, you can invite the users to buy products from your app within the offers that get sold out.
Multiple payment options
Nowadays, we have many payment options available. But not everyone follows the same chance to pay the money. Hence, it is essential to provide more than one payment option for the users to pay according to their feasibility. Therefore, the app will allow users to pay through several options like online banking, credit/debit card payments, or mobile wallets.
How much does it cost to develop an app like Lazada?
The cost of developing an e-commerce app like Lazada is based on various factors. For example, the features and functionalities of the app, hours spent for developing the features of the app, front-end and back-end work, level of customization required by the clients, and technology used in the app development also impact the cost factor of the app.
Our services do not stop here, and we provide post-app development support also for our clients. This includes testing, bug fixing, and API integration, for which you are expected to pay additionally.
In the present scenario, the online platforms look extremely promising for entrepreneurs to start their ventures. With Appdupe’s Lazada clone app, you can also set right your business with a great start. Approach us immediately and schedule a meeting with us to discuss further.
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At AppDupe, we know that our customers are Entrepreneurs and keeping them succeeding is what will make us stronger. So, we promise you, Life Time Updates free of charge. Yes, we know that Apple and Google keep coming out with new versions of their mobile OS's and other companies we clone from also keep updating their features and UX to stay up-to-date. We will take care of that for you, leaving you to do what you do best, Win!
Is this legal?
PicMix and PicYou are almost exact clones of Instagram. MyCityDeal and Wimdu are clones of Groupon and AirBnB respectively. The only thing companies can patent is methodology for achieving an action or leading to an end point. If you can figure out another way to do that, without infringing on other's IP, you totally can. We could, so we did.
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