The Covid-19 hurricane has uprooted a plethora of promising businesses and startups which were supposed to sail smoothly: outlandish Mall spaces, outrageous automobile ventures, and even the ever-reliant entertainment industry. The pandemic has shackled the very roots of these entrepreneurial efforts. But one type of trade has survived this unprecedented scare and surprisingly has racked profits never witnessed before. Yes, it is the Grocery delivery app industry that has set the entrepreneurial minds ablaze all over the world. Once dominated by the traditional components of phone calls (the Good-old days), the industry is now relishing the digital outbreak. Applications are the Go-to mediums for grocery delivery, and one player in the US has again proved the superiority of application-based grocery delivery with glory.
THRIVE MARKET: THE RISE
For starters, Thrive Market is a low-cost, high-value online grocery store that focuses on wholesome products, which is depicted romantically on its Mission Statement, “Wholesome Food at Wholesome Prices.” The story of the rise of this unique brand is nothing short of spectacular. To brawl against the biggest eCommerce brand of the planet (read: Amazon) on its turf is itself painstakingly tedious. But Thrive Market was able to outgrow itself to be the preferred marketplace for home needs, groceries, and popular organic products.
THE THRIVING POINTS OF THRIVE MARKET
The statistics related to the total rise in sales and gross market share of Thrive Market are exceptional and anchor their presence worldwide.
Thrive Market is a subscription-based service provider, making it a safer bet in terms of continuous income.
Thrive Market is synonymous with quality and a dedicated fan following, owing to its maintenance of top-notch quality in organic products.
Thrive Market has positioned itself as the most popular marketplace for ‘alternative’ and rare food grocery products.
Its eyeball grabbing slashes of price makes it a delightful proposition among the average buyer who eyes quality products at a lesser amount.
THE NUMBER GAME
Thrive Market flaunts revenue over 150 Million USD. (Source: Owler)
Since its debut in 2014, it has witnessed a 400% increase in gross income. (Source: Owler)
The prices offered in Thrive Market are nearly around 5% to 50% lesser than its immediate competitors like Amazonfresh and Shift. (Source: United Infotech)
This is made possible by its innovative subscription model, on the lines of the streaming giant Netflix.
The market share of E-Grocery apps has surged to 10% and believed to double in a couple of years. (Source: Invesprco.com)
Now that we have a clear idea about the skyrocketing prospects of opportunities for an app like Thrive Market, it’s the time to plunge into the process of creating one.
STEP 1: IDENTIFY THE MARKET NEED
The ability to judge the needs of your targeted Market is the business equivalence of alphabets. It is the most crucial step as you can research the prospects of your business solution. This should have to be with proper market research. Setting up the Brand promise and values is extremely important as they align the value proposition of your offering internally.
STEP 2: IDENTIFY THE IMPORTANT FEATURES
Before incubating the app development process, it is necessary to make sure that all critical features are incorporated into the plan. Some of the most valued features that are expected in a Grocery delivery app solution include the following:
Lightning Fast Delivery – The defining feature of any grocery store application. Once highly revered and still is, but now it is more of a primary, obligatory aspect.
Versatile Menu – Online shoppers are once called ‘extravagant buyers’, and the quote makes sense. They are not your typical confused shopper with a trolley; they are usually looking for specific products, and it is mandatory to include in a sea of groceries.
Most Bought Products – The passive way of traditional selling through flashing the most sought after products is a perfect way to catch your customers’ short attention span.
Secured Payments – The millennials and baby boomers are very much sensitive to online payment details. It is necessary to provide secured payment processing services to entice your customers.
Cash-On-Delivery – The capacity of an app to provide Cash-On-Delivery services highlights its robust supply-chain network and makes the app an instant hit.
Real-Time Tracking – Taking a cue from the Cab-hailing service providers, the implementation of real-time tracking is sure to impress and provide a much-needed sense of security to the customers.
In-App Support – Your potential customers aren’t only Tech wizards, but humble home-makers who could be caught in the flow of things in the app. Providing an In-App, real-time Chat support will therapeutically ease the experience and lead to a quicker checkout process.
STEP 3: IDENTIFY THE FINANCIAL MODEL
Once you have done with designing the strategic features that will propel the user experience of your Thrive Market clone app, it’s imperative to establish a viable financial model for your business. The various streams of income a Grocery delivery app provides are the following:
Subscription Fees which marks the primary source of monetary benefit from your app. The plans could include an I) high-cost monthly subscription model II) Nominal looking annual subscription model along with free trial for a week.
Generic Brand Sales taking inspiration from the traditional practice of selling products with a generic brand. (Usually the store name itself)
Advertisement Charges can be levied on the various brands and shops that intend to increase their sales by having a presence at the top brands’ column of your app.
Delivery Charges that are demanded for the process of providing hassle-free shopping experience and door-delivery of ordered products.
A quality financial model must integrate all of the above-stated income ways so that the basis of inflow of profit is maintained under any fluctuations.
STEP 4: IDENTIFY THE APP AESTHETICS
An extremely efficient listing system and a sizable supply-chain management system become obsolete if your app doesn’t seem convincing enough. Aesthetics is an essential criterion in a modernized world of fancy-looking applications. Some of the basic aesthetical features to be present in an app are:
Simple and clear looking UX
Minimal use of Promotional Banners
Strategic arrangement of icons
Clean distinguishment of product categories
Super smooth graphics flow
Superfast loading time
STEP 5: DEVELOPING THE THRIVE MARKET CLONE APPLICATION
The depths of strategy disconnects if it isn’t executed in reality. To cash in this monstrous uproar leading to the ascension of profits, the selection of a Grocery app development service providermay surely be the deciding factor of your entrepreneurial success. The market leaders look for specific essential characteristics in a Grocery App Development service providers who are the launchpads of their brainchild. It includes,
The ability to deliver on time
The ability to transform ideas into tangible features
The ability to provide close-knitted support
The Technical finesse of the firm
The degree of identification between the apps
Every success story is aided with uncredited behind-the-stage players who are, at times, the most valuable investment a person aspiring to create a Grocery Delivery App service might need, just in this case. We, at Appdupe, take immense pride in delivering all those aspects as mentioned earlier and have helped small businesses to leverage their profits in application-led space and brands to shoot up the expansion of their existing empire. Our Thrive Market App Cloned App is among the marquee offerings of our extensive spectacle of App products. Considering the current boom of the grocery delivery industry despite COVID-19, today is the best day to metamorph your ideas into globe-trotting applications.
Want to startup a Thrive Market like grocery delivery app?
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PicMix and PicYou are almost exact clones of Instagram. MyCityDeal and Wimdu are clones of Groupon and AirBnB respectively. The only thing companies can patent is methodology for achieving an action or leading to an end point. If you can figure out another way to do that, without infringing on other's IP, you totally can. We could, so we did.
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