Just like every other successful social-networking platform, Twitter has its own set of followers. Gradually, it has coined its own set of vocabulary with terminologies such as Tweet, Follow, Unfollow, Hashtag, Handle, and so on.
Some of the reasons people prefer Twitter over other social networking platforms are:
- Easy-to-follow live events
- Interesting Hashtag feature
- Faster Timeline Updates
- Absence of pesky game invitations
- Authenticity of news
From a marketing perspective, it is often viewed as a popular tool in advertising. A recent statistics report indicates that an average of $70 million is spent on Twitter ads every year, and 65.8% of US companies primarily use it for marketing purposes. The platform is used by 1.3 billion people and 500 million Tweets are posted every day (6000, every second).
User engagement is the key to any successful online platform. Marketing has a direct impact on advertising. Thus, social networking platforms follow a simple rule: the more users a platform has, the more advertisements it will bring, and in turn more revenue. Following this rule, Twitter earns millions from advertising.
How to Start a Platform Similar to Twitter?
Are you intrigued by the facts and figures on Twitter and wish to create a platform similar to it? It’s important to decide what you wish to achieve in your business before creating a platform like Twitter.
If you wish to increase the user base for your business, you should develop a flawless app for the same. You should create a high-end mobile application that supports both Android & iOS users. You can get a customizable Twitter clone script instead of developing an application from scratch. To glue people to your app, you have to include advanced features such as,
Social Media Login
Users can sign up on the app using Facebook or any other social media and they don’t have to undergo the trouble of registering with email or phone number.
Search Module
People who use the app can search for a follower or another user’s name. They can search for anything in the application with the advanced filter option.
Categorize Reads
Users can get the news that matter to them the most. They can read by categories they think are worth following.
Refresh For New
Users can always reach the top of the news feed if they scrolled down too far. With just a click they can reach the top.
Social Integrations
Multiple social media platforms are integrated into the app and users can share or post their story in any medium they want.
Share your ideas with us and get in touch to get the best app developed for your business that is equipped with top-notch features.
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Marketing is my soul mate and writing is my side kick. Using my writing skills to share the knowledge of app development and upcoming technologies.
