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Digital marketing has matured over the last years and presently, brands stick to a hoard of online marketing methods, which are proving to be effective. In the sequence of pragmatic digital marketing methods, influencer marketing is one of the result-driving methods, provided the strategies are formulated astutely.
Influencer marketing is often interrelated with celebrity marketing. However, celebrity marketing is a sort of influencer marketing that stages celebrities as influencers for promoting brands. But essentially, influencers can be anyone who has solid followers and possesses the capability to trigger their followers to end up purchasing the products.
And if you wonder whether influencer marketing sits well for NFTs, and the answer is a prompt “yes.” We, an NFT influencer marketing agency, equip NFT creators with well-devised NFT influencer marketing services by approaching potential influencers.
Know Your KPIs We will start out by knowing your KPIs like the objective, budget, etc. A better understanding of your KPIs will help us in framing the influencer marketing campaigns.
Target CrowdOf course, we need to figure out who your target audiences are and their demographics. Since this is digital marketing, we need to analyze the social media platforms, your target audiences are using.
Identify InfluencersThe secret sauce to a successful influencer marketing campaign is finding and roping in the right influencers. Similar to target audiences, we’ll also find out the demographic information of influencers, social media platforms they’re active on, etc.
Associate With InfluencersApproaching and associating with influencers is the next stage post, finding them. Associating with them involves signing a legal agreement on the terms and conditions for the influencers.
Content DevelopmentYes, our content writers will curate compelling influencer content that will play a vital role in audience engagement.
Monitoring ResultsOnce the influencer marketing campaigns are executed on the respective platforms, our analysts will surveil the performance to gain insights for further optimization.
While we talk all about influencers and executing personalized marketing campaigns with them as a frontier, you must also know the types they are categorized into. There are micro and macro influencers. As the name suggests, they are branched into two types based on the number of followers they bag.
Typically, a macro influencer will have followers, which will ideally be less than ten thousand. And on the other hand, the followers of macro influencers are more than ten thousand, and sometimes they may even have millions of followers. Thus, in the process of selecting the influencers for your project, we need to know your budget requisites as the cost of macro and micro influencers will differ greatly. As an influencer marketing agency for NFTs, we have collaborated with both macro and micro influencers for our clients and we can also suggest the one that’ll suit your requirements.
Identify Your Audiences Before actually finding influencers, you need to find out the actual audience base who needs to be influenced. Though NFTs have attained reputation in double quick time, not everyone out there is ready to buy NFTs. Hence, narrowing down to audiences who are really inspired to buy NFTs is very crucial. As an NFT influencer marketing agency that provides comprehensive marketing services for NFTs and crypto, we’ll help you in identifying potential buyers for your NFTs.
Deciding On The Influencers First things first! Before shortlisting the actual influencers, marketers at our NFT influencer marketing firm will find out the category of influencers that will be suitable for marketing your NFTs. Celebrities are one of the predominant categories of influencers who can be models, actors, etc. Macro influencers are those who have massive fan followings, especially on social media platforms, whereas micro-influencers are those who have a limited number of followers yet they are experts in their field. To find out influencers, our marketers will take help from a variety of online tools.
Influencer OutreachOnce we shortlist the influencers, we’ll start reaching out to them through their social media profiles in order to take the deal forward. The next part lies in convincing them to collaborate with us for spreading the word if your NFTs. Skilled marketers at our crypto influencer marketing agency know the knack of persuasive storytelling that induces them to ally with us as influencers. Also, our writers will prepare shareable content, that illustrates your NFTs, and share them with influencers who’ll further share across their social media profiles to attract NFT freaks.
Social media platforms are the grounds for any brand promotion, in your case, it is NFTs. Our NFT influencer marketing team will take mileage out of social media platforms and the smart features they possess. YouTube, Instagram, Twitter, Facebook are the best sorted platforms for posting creative content like reels, stories, etc. And Clubhouse, Discord and Telegram are well-suited for hosting AMA sessions and building communities. We will pick the most suitable platform, choose influencers, curate creative marketing campaigns, execute, track and optimize them.
Our NFT influencer marketing services will cover different platforms and are thoroughly personalized for suiting your mission and goals. Here, you’ll get a gist of the different platforms we make use of, for marketing NFTs through influencers.
Instagram Our social media marketers will prepare Instagram-worthy content for your NFTs and influencers who collaborate with us will be sharing those content (can be images, reels, or videos) on their pages.
YouTubeWe’ll approach relevant YouTubers, who can make educative as well as promotional videos about your NFTs. again, here, the number of subscribers plays a crucial role, and based on your budget specifications, we’ll associate with the suitable ones.
Facebook We know what type of influencer content will work best for a platform like Facebook and we will turn it to the advantage of your NFTs.
ClubhouseA well-known audio-only platform that gained attention within a crucial time. We’ll find channels that talks about NFTs and collaborate with those channels for promoting your NFTs.
TikTokWe will find legitimate TikTokers who are already taking about NFTs. Our team will evaluate their profiles and verify them for further collaboration.
As an NFT owner, you will have to know how the marketing campaigns are performing and crucially, the Return On Investment (ROI). Our NFT influencer marketing company holds a transparent process from the initial stage till the end of the sales funnel. We employ advanced tools for monitoring the performance, analyzing the metrics, and calculating the ROI. Indeed, it’s a great deal! With that, you will get to know how potential buyers interact with influencers, their decisions, engagements, leads, and ultimately, conversions.
Associate with top influencers
Well-structured marketing campaigns
Devoted marketing team
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