The smartphone’s impact has affected every business sector, and the ecommerce business is not an exception to it. The innovation of the mobile apps for the ecommerce business has got a forward push because of the skyrocketing growth of its market. Most people are shopping and purchasing the products online through the apps. The emergence of e-commerce app like Myntra has hugely impacted the fashion world.

According to economic times, the ecommerce sector of India has become a segment with a market size of $50 billion, and in the upcoming years, the e-commerce sector is expected to grow by threefolds with a revenue of $188 billion in the next five years. It has offered an admirable chance to the entrepreneurs and designers as well to come up with their own ideas to create a space for themselves in the market. The reason for such a huge attraction, if you might ask what it is, then the answer is, the customers are getting all that they want under a single roof.

Secret of success

With the blend of technology and a diverse range of apparels, Myntra has become a prominent e-commerce player. The website/app has now partnered with Microsoft to exclusively provide its customers a hassle-free and personalized experience when they shop with their mobile phones or computers. It is using this partnership for integrating robust moderation in inventory management, site capabilities, and supply chain management. The users can explore over 7 lakh styles from more than 3000 international and domestic brands.

The secret to its success: Enhancing the user experience.

Now that you have known about the main goal you need to achieve in your business from the above section, roll your eyes down for learning more about what steps are to be followed in order to compete with the great fashion emperor itself after Myntra Clone app development.

Ensure the best shopping experience

Deliver an app that makes such an impression in the user’s minds that it will draw them back to your platform and will retain them for a long time. The key differentiator to an app’s success will be the user experience. According to research by Forbes, the user experience alone can boost the conversion rate by 400%. Therefore, make sure to create an app with a simple yet impressive design, an intuitive interface and add personalization as a unique ingredient to it. Many reports say that the engagement rises by 70% if the product recommendations are personalized.

Discovery and search experience is also the main aspect here because the customers won’t stay in the app if it is not user-friendly. They should be able to navigate a search for the products easily and effectively. They must be able to finish their purchase in the shortest time.

No compromising on quality

Ensure supreme quality in every area of the app and create a fair product offering. The product quality acts as a bridge between you and your customer. You can achieve this objective by offering a hard-solid delivery framework and state-of-the-art mobile app.

There are many cases where a customer can leave the app because of dissatisfaction with the product or quality offered. Studies also prove this fact by revealing that the main reason for customers to ditch a particular brand is due to the same fact. Customer retention is a key challenge you have to consider to refrain your brand from losing the reputation.

Personalization is the key

Try gathering all the information of your customer, like their specific tastes, their order history, their preferences, search pattern, etc. This information collection will help you greatly in offering a personalized experience to the customers. They help greatly in strategizing your next step for marketing or targeting or re-target your customers in effective ways.

McKinsey conducted recent research which says that the companies which use the customer data witness 85% more sales and 25% increase in the gross margins than those who don’t try this trick. Another small tip is, you could try collecting the data information of visitors too. By targeting them and using some influential techniques, you could turn them into your customers.

Render excellent service

Greater customer service plays a colossal role in retaining customers and loyalty, eventually helping you gain great traction of users. Among all the e-commerce marketplaces, many platforms still fail to provide the customers their support. The foremost reason for their failure is because of lacking resolution of customer queries and grievances. One thing to differentiate your business from others is to create a support system that is exclusive and is quick enough to solve the issues when they reach out for service.

Try to collect the information like what the customers want and collect their feedback regularly, and try to improvise your business. Offer free shipping for products. Also, try to send some surprising greeting cards on some special occasions like their birthdays, etc. Improve your service and take care of customers, and they will take care of your business.

Keep up with the trend

We are in the midst of the digital era, so you have to keep advancing your business as innovation has become the everyday phenomena everyone must consider. As the technology advances, the customer expectations and industry trends are also increasing, so stay on track and keep bringing in the trends and technology with its changes. An idea or a service that everyone loves today may become out of trend by tomorrow.

For example, when a customer loves a particular way of delivery today, they can start looking at some other alternatives tomorrow. So it would do great if you are quick in bringing in those changes. Keep ensuring the contemporariness in your app to keep their excitement alive all the time.

Reminder to why ecommerce app development is necessary

Looking into the future, without even a blink, we could say that online sales and businesses will never face a downfall. The global sales in the ecommerce industry have amounted to the US $2.8 trillion. Astounding, isn’t it? And by the year 2021, the market is expected to reach a revenue of US $4.8 trillion.

Here’s how to develop it

You can either go for the development from scratch or you can start to consider incorporating the advanced plug-ins and features in the solution that already has all the basic features. The development from scratch is an arduous task, where you have to spend ample time, money and effort. Whereas, the solution is available with many app development companies which will help you launch the app in just a few days time. The best out of any other company is the Appdupe. With our team, you can just tweak the solution to your needs and do all the rebranding and launch it.

End and the beginning!

The blog may end with this, but hopefully not our partnership! Wouldn’t you love to enter into the market with a Myntra Clone that packs all the above points? Then join hands with our team right now to begin launching the app with Myntra Clone script!