Imagine being able to run a store both online and offline. A business model that supports retailer’s traditional way of doing business, but also giving them easy entry into the online-grocery space. Click and collect could be the smart solution to cater both busy shoppers and profit-seeking retailers.
So what is click and collect?
Click and collect is a shopping service allowing customers to buy products online and then visit a local branch of the store to collect them. These stores could be closer to their work or home.
Why click and collect?
The service offers customers an immediacy that traditional home delivery usually cannot match. Buyers are embracing the buying online and picking up in stores as it matches their age-old tradition of buying groceries from the store.
Why retailers should adopt to click and collect?
Click and collect can help retailers save a lot by reducing operational costs. In-store collection provides retailers with additional opportunities to connect with customers and enhance their experience.
A recent study reveals that almost 50% of the shoppers who come into the store to collect their purchase, tend to make an unplanned purchase. The study also claims that customers feel more comfortable about returns as well.
Click and collect helps “Brick and mortar” retailers to differentiate and defend themselves from major online players.
Advantage for customers via click and collect
It helps save on delivery cost
It guarantees safe handling of groceries
It eliminates the risk of unforeseen delivery
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