There is an online joke that is currently making rounds in Social Media – “It’s much easier to run an army than running a profitable business.” The joke’s tone may seem light-hearted, but it depicts a real-life scenario of many businesses, especially under the turbulent time of Covid19. But What if there is a business idea that resonates with the current trend along with a soaring profit margin? Interesting enough?
The goPuff marvel:
The snack, drinks, and food delivery industry, as sweet as it sounds, is a winner in all aspects. Be it Customer Satisfaction; Demand quenching; High-Profit rates, and Loyal consumer base. goPuff, the American operator, is the chief player of this industry with a magnanimous presence and broad range of delivery. It has swept the market share and aligned its business with relevant values. By launching an app like goPuff you can rule the food delivery with confidence.
What goPuff does?
goPuff is an On-Demand delivery service that quenches its customers with a variety of products primarily concentrated in Snacks and Drinks.
goPuff has adapted the golden goose approach made famous by amazon.com, enabling it to operate and earn profits even without spending a single penny in producing/manufacturing food products.
It just acts as an online convenience store that provides a platform for food product brands and connects them with customers.
goPuff’s versatility in its product list includes snacks, alcoholic beverages, ice-creams, to name some.
The Way goPuff works:
goPuff is an app-based, website-enabled online convenience store.
It enables shoppers to buy products through their goPuff app or their website.
The customers can choose and select one or many products, which is then intimated to the local goPuff warehouse.
It was started in 2013 by a duo of college students and has amassed over $250 Million.
The ordered product is packed and delivered to its delivery partners to the concerned location.
The stipulated delivery time is notified to the customer through text messages/alerts.
The average delivery time is advertised as 30 minutes with a variation of +- 5 minutes.
The operation turf of goPuff:
goPuff’s primary market is the USA, where it has branched its reach to over 150 delivery locations, covering almost all the states of the county. They are seen increasingly active in areas boasting a sizable student population and are centered on Universities/Schools. It is rumored that goPuff is planning to expand in Canada and the European Union, where the market is still untapped.
The Customer Base of goPuff:
It’s not rocket science to deduce that goPuff’s prime customers are under 21 and reportedly millennials (source: Technomic) as the company itself was started by young college-going students. goPuff has infused its customers with a royal treatment that pulsates their inner sense of modernity. No one wants to get caught in the ocean of chaos brewed by these food joints, leave alone millennials. The company’s efforts in the marketing domain mirrored the funky nature of its customer base. Its social media marketing campaigns invoking nostalgia can be dubbed viral and accelerated its acceptance rate among its users and many other potential customers.
Are you looking to Develop a Food Delivery App? Let’s Start Now!
Apart from the most popular products available in goPuff, we could categorize its range of offering into the following:
High-Demand Products that are signalized by a constant wave of unsmudged demand. These products have a merry-go-round all over the year and relish in attention due to the edginess associated with them. They include Flavoured Ice-Creams, spiced-up burgers, exotic pizzas, and confectionery.
Instantaneously Demanded Products that spark a sudden need due to unprecedented events that require ultra-fast delivery. These are another traditional aspect of the company, and it is this prowess the brand promise of goPuff boasts of. These products include OTC Medicines, Chargers, Personal hygiene products, and even celebratory decorations (party related).
Alcoholic beverages are sold on goPuff, which mainly include beer and wine. goPuff has made personal identification mandatory to its customers who order booze from its website/app.
The Access cost of goPuff:
The operator market of goPuff is highly competitive, and it makes sense that goPuff too maintains a competitive pricing strategy. The access cost is pretty much low, with no hidden charges. And the best thing about the company’s arsenal is that it charges a delivery fee that is considered one of the lowest in the industry. The icing on the cake is you’ll not be charged any delivery fee once you’ve enrolled in their lucrative loyalty program.
The Competitors of goPuff:
As asserted earlier, the company is often in battle with some of the fiercest competitors on the likes of UberEats, InstaCart, Postmates, 7/11, and Cumberland farms, to name a few. The most significant advantage of goPuff remains true to its niche of the snack/drinks industry and not divulged into its competitors’ strongholds such as Fresh products.
The Chief Differentiator Features:
Now that you intend to launch a food delivery application like goPuff, it is mandatory to understand that the brand history of goPuff isn’t complete without deducing the factors of differentiation that drive its value of relevance among other similar players. The following are some of the most sought after features that you will be obliged to add to your goPuff clone.
A super-fast delivery promise where any order is delivered within 30 minutes is the most critical feature that provides you a competitive advantage over others, indulging in 2-3 days of delivery time.
24 x 7 round-the-clock delivery is another distinctive feature that propels you to leap forward your contemporaries, eventually overtaking them and capturing the lion’s share in the market.
Low cost or no cost delivery charges should be the defining attribute of your app, assisting you in amplifying your customer loyalty and foresee repeated customers.
An immersive range of product offerings will superimpose the faint overtone of grandeur and create a favorable psychological implication asserting your company’s capabilities in terms of offerings and associated products.
Comprehensive customer support that is availed through in-app chat services, email services, telephonic support meticulously stamp your company’s brand values that bridge the gap between the business and customer entities
In-App features the goPuff app clone needs to sport:
Moving aside from the overexploited verticals such as UX Design and App loading speed, certain essential elements are to be integrated into your app. They are the following:
Quick Registration field that should shy away from procuring too much information. It is better to restrict the registration field to name, email address, contact details, and delivery address.
A properly placed menu that encompasses main categories. Similarly, a separate window for the ‘Most Popular’ category can be used to showcase the trending orders.
The order process needs to be extensively simplified and encourage the user to order the selected product in less than two steps quickly.
Smart payment process that has access to trending options like Internet banking, UPI, and traditional Card processing. It is a prerequisite for a payment page to offer a payment model based on the last transaction, effectively reducing the time of the process.
Sleek and fluid UX design that supports the amalgamation of all the features as mentioned earlier.
Time to press the accelerator: Developing your goPuff clone app
The marketing research activity may well support your thesis of a successful business, but it’s the actual development of the clone app that plays the most crucial role in your app’s success.
It is a no-brainer to select a professional app development company that can cohesively offer you the best possible version of your dream app spilled with the right ingredients of perfect design, enticing features, and a robust support system. If you’re looking for such a firm, then Appdupe is undoubtedly your go-to choice. Armed with the best app developers and vast experience, Appdupe is an exciting prospect and your potential partner in your quest to incubate a goPuff/UberEats clone app.
At AppDupe, we know that our customers are Entrepreneurs and keeping them succeeding is what will make us stronger. So, we promise you, Life Time Updates free of charge. Yes, we know that Apple and Google keep coming out with new versions of their mobile OS's and other companies we clone from also keep updating their features and UX to stay up-to-date. We will take care of that for you, leaving you to do what you do best, Win!
Is this legal?
PicMix and PicYou are almost exact clones of Instagram. MyCityDeal and Wimdu are clones of Groupon and AirBnB respectively. The only thing companies can patent is methodology for achieving an action or leading to an end point. If you can figure out another way to do that, without infringing on other's IP, you totally can. We could, so we did.
Disclaimer: Appdupe neither represents nor have any control over the trademarks of ‘Uber’ and ‘Gojek’. We use the terms ‘Uber’ and ‘Gojek’ for a better understanding of our services. Our offerings intend no harm to any organization or individual.