The 15-minute sensation. That’s the right way to call this UK-based startup challenging the likes of Amazon Prime Now and Amazon Fresh single-handedly. While giants struggle to provide same-day deliveries, this hyperlocal startup, Weezy, makes grocery deliveries within 15 minutes. To add icing to the cake, they’re doing it in an environment-friendly way with the aid of e-scooters and bicycle couriers.
This emerging startup raises ￡1 million in pre-seed funding from Heartcore Capital. With hyperlocal grocery delivery apps gaining massive success among the audience, is this the time for entrepreneurs to venture into this flourishing industry? People are on the lookout for alternatives with physical grocery shopping out of the picture due to COVID-19. Besides, two-day deliveries are making it difficult for people to rely on established brands.
So, what does it take to launch a speedy grocery delivery app like Weezy? Where has this startup stood apart from the rest of the apps out there? How can a grocery app occupy a strong position in customers’ smartphones?
By the end of this blog, you’ll have answers to these questions, enabling you to venture into the grocery delivery market without any doubts or hassles.
Weezy – why the buzz?
Before looking into the prospects of what Weezy did differently, let’s have a clear overview of how the startup emerged to the occasion.
Kristof Van Beveren and Alec Dent spotted a void in the grocery delivery market, wherein time-poor professionals and parents were finding it difficult to avail of these services. They devised a plan to reach them out in a jiffy.
They established their grocery delivery app, Weezy, in two London districts – Fulham and Chelsea. Weezy has its own fulfillment center, wherein groceries are packed and prepared for delivery.
The startup currently charges ￡2.95 per delivery and operates between 10 AM and 10 PM.
The company plans to expand its operation to another 15 centers by the end of next year.
Weezy’s pretty much another grocery delivery app except for these two factors.
Weezy’s trending coz it’s created a trend
The startup is simple in idea and brilliant in execution. When you cannot invent anything new, there’s always room for innovation. Amid the pandemic, people are relying on doorstep grocery deliveries. Hence, numerous grocery delivery apps are rising to the occasion. But how can a grocery platform become successful in this neck-to-neck competition? That is where the concept of ‘trend’ comes into the picture. When multiple platforms struggled to meet demands with their limited supplies, Weezy leveraged the idea of hyperlocal grocery delivery, embarking on its arrival firmly.
Thus the first rule in establishing a successful grocery delivery app involves creating a trend.
Weezy’s impact on customers made it popular
Creating an impact is the toughest egg to crack. You’ll need things to fall perfectly in your way to create a massive effect among the audience. Weezy focuses on creating a social and business impact and manages to do that seamlessly. When looking at the social implications, Weezy uses only e-scooters and bicycles, providing users with a sense of satisfaction that they’re contributing to global wellbeing.
The business impact is, of course, the hype involved in 15-minute deliveries. People who access grocery stores physically take more time than this estimate. This impact makes people turn their attention to the app.
Thus the second rule that you must have an eye upon involves making an impact.
Now that you know how Weezy’s success was instrumental, are you ready to develop a grocery delivery app for your own?
Your business model can provide you the cutting-edge
In building a grocery delivery app, selecting the business model is the primary step. Do not imitate other successful apps or try to overthink this process. Business model, in simpler terms, involves how you conduct business. Some of the business models that you can consider include,
Single store model: For a grocery owner looking to make an online presence, this model is the best fit. Having an in-house delivery chain can make the store accept customer orders through the app and provide doorstep deliveries.
Grocery chain model: An updated version of the single store model, wherein grocery stores have multiple branches constitute this type. Giants like Walmart Grocery are based on this model. Customers can order from the nearest store through the app.
Aggregator model: For entrepreneurs capable of aggregating multiple stores under one roof, this model can come in handy. The stores take care of order processing and delivery. All it takes is creating the virtual medium to bridge the gap between users and providers.
Marketplace model: The modified aggregator model, wherein the platform takes care of delivery, forms the marketplace model. This model involves higher responsibility and hence, higher revenue.
Play your trump cards wisely – the features
Apart from the social and business impact discussed earlier, there’s another impact that you create – visual impact. It is the features that help you in creating this effect. Since features interact with your customers directly, provide the utmost care to decide and implement them in your grocery delivery app solution. Let’s discuss some of the features of multiple entities, including
Grocery store owner app
Delivery executive app
Features of User app:
Search and filter
Add to cart
Multiple payment options
Ratings and reviews
Features of Grocery store owner app:
Registration and verification
Features of Delivery Professional app:
Features of Admin panel:
God’s eye view
Manage user profiles
Verify grocery stores
Verify delivery professionals
Join hands with Appdupe to ensure your success
If you do not believe in the app development company’s role in ensuring your success, you’re probably underestimating the market. An app development company takes up your burden of creating the app, shares your vision, and provides you a highly reliable product. At Appdupe, we have helped various budding and established entrepreneurs achieve their dreams. If you wish to climb the ladders of success in the shortest possible time, join hands with us and avail our flexible, economical, and instant solutions. Our top-of-the-line grocery delivery app enables you to gain instant traction, making the process of reaching out to customers a piece of cake.
The COVID-19 is propelling the market for grocery deliveries at a massive rate. Apps like Weezy are making the most out of the situation. Entrepreneurs needn’t wait any longer, for the market has already witnessed a sea of business owners venturing into it. Capitalizing on the situation or leaving another chance to pass by lies in the hands of eminent entrepreneurs.
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