The eventual aim of creating and selling your NFTs is the profits you will make out of them and the royalty you get to carry along. As the types and the number of NFTs getting launched these days are stepping up, you need to take your collections to the zenith, and for that, you have no choice but to strike into marketing your digital collectibles.
Appdupe is a well-established hub for crypto and NFT projects with more than a decade of involvement in offering NFT collections marketing services. Over these years, we have helped clients who approached us with our business-focused marketing strategies that wrap the top of the funnel to the bottom of the funnel.
You have entered the phase that sorts the different NFT collectibles marketing services we provide. Though we provide you with an overview of the marketing services we have been offering, we’ll apply exclusive marketing services for your projects.
Website Creation and SEOFirst things first! Based on your inputs, we will create a website where you can provide an amalgamation of information regarding your NFTs. Post website creation, our SEO analysts will start optimizing the website so as to make it gain ranks in search engines.
Community CreationCurrently, social media communities are helpful in boosting the presence of NFT projects. We will first get to know the social media platform your potential audiences are sticking to and then build communities on those platforms. Inside the community, you can educate your audience about your NFTs and also give them updates on future releases.
Organizing AMA SessionsWe don’t confine ourselves to creating communities across social media platforms alone. Further, we will also help you in organizing Ask Me Anything (AMA) sessions, which will get your NFT collections closer to the audience. The audience will come up with their doubts, and you can clarify/educate them then and there.
Content Marketing Content marketing is highly intrinsic since it provides a way for educating the audience to a greater extent. We will create educational content in different forms like blogs, articles, infographics, etc., and carry out SEO alongside for better reach.
Press ReleaseMaking an official announcement on different media outlets is equally important. We have versant writers with the help of whom we’ll create press releases. By doing so, your collections will gain credibility and advertising in itself.
Social Media Ad CampaignsRunning paid ad campaigns will help in tucking in more leads. We will research the social media platforms where your potential audiences will be active and display ads.
Influencer MarketingOne of the sought-after and effective marketing approaches is influencer marketing. We will pick influencers from different platforms and seek collaborations with them to promote your NFTs. Influencer marketing is considered effective since a majority of the audience will pay heed to what influencers have to say.
Email MarketingAnother marketing strategy that is good to yield expected results is email marketing. Through email marketing campaigns, you can keep your audiences updated with your collections. For example, you can send updates on upcoming collections, which will keep them hooked up.
Generally, there are many imperative factors that influence the success of any NFT collection. Firstly, the Non-Fungible Token in itself is the main reason for its reach. It all depends on the creative attire your NFT wears. Though NFTs in themselves are unique, the ones you create must be striking. For example, artpunks, also known as pixelated images, are quite different from the rest of the image-type NFTs.
Next to your NFTs being appealing, it is in the hands of the NFT collectibles marketing strategies you pick for exposing your creations. Starting out from creating stunning NFT collections to marketing them with a wide set of strategies everything will together add value.
Similar to how your NFT collections need to be magnetizing, they must also have a real-world purpose, which will add more value to your collection. For example, you can endow the sales amount of your NFTs to a fruitful cause.
If your collection has an objective that connects to the real world, we can help you in inflating the reach of your NFTs by putting into action some pragmatic NFT collectibles marketing strategies.
Are you the one who believes in visual marketing more than anything else? Then, you must consider developing the NFT art gallery, which gives a visually pleasing appearance to the NFT buyers and catalyzes them to buy.
With no frills, an NFT gallery is a virtual exhibition or art gallery where you can congregate all of your NFT collections. And its purpose is not confined to just that. Once you have an NFT art gallery set up for your collection, you can add some catchy descriptions, links to your social media profiles and append music to the gallery. Isn’t it cool?
We are no different from the idea that visual appearance is more effective than the rest. Hence, in addition to marketing your NFT project, we can also help you out in setting up your NFT art gallery. But how? Our developers will come up with an NFT marketplace solution that will represent an art gallery, where you can list out all your collections and arrest the buyers’ attention.
Generally, the marketing of NFT collections is carried out during primary as well as secondary sales. Irrespective of the type of sale, we provide you with competent marketing services. Being an NFT collections marketing agency, our motive is to bring in the reach for your NFT collection it deserves.
Before heading to formulate the marketing strategies, we take into consideration the types of strategies that will be apt for your collectibles.
Typically, there are two groups of NFT buyers, and we will frame marketing plans accordingly. One group of buyers will purchase NFTs eying the long-term value it holds, while the other group will look over the short-term value so as to sell them asap.
Flippers, ones who sell NFTs within a short span, keep glued to various forms of advertising that create hype for NFTs. Whereas collectors, ones who consider NFTs as long-term investments, may have the opinion that NFTs have their own merits to reach out to the audience than carrying out aggressive marketing.
So, the level of marketing you need for your NFT collections will exactly be based on your target buyers. As we have deep roots in providing customized marketing services, we will structure the marketing plans keeping in focus your potential audiences.
Generally, buyers will not immediately purchase a product or service rather, they will get awareness, compare competitors’ products/services, and finally arrive at a decision. The stages through which the buyers pass through before buying is called the buyer’s journey.
And obviously, marketing strategies are formulated based on every stage of the buyers’ journey. The same will be applicable to your NFT collections as well. Here is a compilation of the different stages of the buyer’s journey and the types of marketing strategies that we will undertake.
Awareness Assume that your prospects or potential NFT buyers are about to get the ins and outs of your NFT collection. For this stage of the buyer’s journey, we will undertake content marketing, video marketing, and social media marketing. In all these marketing activities, blogs, videos, ads, etc., will be published to absorb the buyers’ interests.
ConsiderationAfter gaining an understanding of your digital collectibles, buyers will start comparing the NFTs of other artists in the marketplace. Now is the time to emphasize your NFTs and project the uniqueness outward. We’ll optimize your website, compile a knowledge base, etc., that will give in-depth particulars of your NFTs.
Conversion & DelightThe conversion phase is the crucial one as buyers will purchase the NFTs after comparisons. To keep them delighted or engaged, we will set up email marketing campaigns, engage them via live chats, conduct online events, etc.
Having explored the NFTverse to an extreme, our team of canny marketers will create apt marketing campaigns that will pitch your NFT collection to buyers in the first place. Here are other perks that trail along.
Extremely personalized marketing campaigns
A team of savvy marketing adepts
Tested and proven marketing approaches
Perennial tech support
Cost-effective marketing services
Usage of advanced tools for marketing campaigns
We are available to discuss your project 24x7x365. Once we have an alignment about the details of the project, you are invited to see your requirements designed in front of your eyes at our development centre. Interact with our project manager, developers and designers regarding your platform. We will help you through the visa process and other travel hurdles.